McDonald’s and grime icon Stormzy have joined forces to launch The Stormzy Meal, a limited-time menu addition that encapsulates the artist’s personal order and transforms a familiar fast food experience into a cultural phenomenon.
The campaign, developed by Leo Burnett UK and directed by Paul Hunter, invites fans to “Order like Stormzy” by replicating his signature combination of nine Chicken McNuggets®, medium fries, medium Sprite® Zero, and a regular Oreo® McFlurry® (or Apple Pie) served in exclusive, limited-edition packaging.
Stormzy, known for his down-to-earth approach despite his superstar status, revealed his off-stage routine that includes his go-to McDonald’s order. “Never thought I’d have my own order on the official menu. That’s mad,” he said, underscoring the campaign’s resonance with everyday fans.
McDonald’s UK and Ireland Marketing Director Matthew Resichauer added, “The Stormzy Meal isn’t just about the food, but it’s about taking something we can all relate to – having a favourite McDonald’s order – and turning it into a cultural moment.”
The campaign’s creative backbone is a playful, long-form film that captures Stormzy casually placing his order at a McDonald’s outlet. In a twist designed to engage the public, the ad encourages fans to adopt his distinctive South London accent as they “Order like Stormzy.”
The film also features an unexpected cameo from national treasure Alison Steadman, lending an extra layer of charm to the narrative.
Extending beyond digital and film activations, McDonald’s has introduced an in-store experience that nods to Stormzy’s roots. A McDonald’s branch in his Croydon hometown has been temporarily rebranded as Big Mike’s—a playful reference to his real name, Michael.
This pop-up rebrand will allow local fans to access The Stormzy Meal 48 hours before its national rollout, with a meet-and-greet event featuring Stormzy scheduled later this month.
The initiative is bolstered by a robust cross-agency collaboration, with partners including PRETTYBIRD, Red Consultancy, and OMD UK ensuring a dynamic rollout across digital, social, and out-of-home channels. A standout element is an innovative Snapchat activation that integrates McDonald’s messaging directly into users’ DMs, bridging the gap between digital engagement and real-world excitement with exclusive merchandise drops and interactive content.
However, not all reactions have been positive. The Independent reports that Stormzy is facing backlash from some pro-Palestine supporters, who allege that the collaboration implies McDonald’s support for Israel.
By pairing celebrity appeal with a well-loved fast food item, McDonald’s has transformed its menu into a conversation starter.
The Stormzy Meal combines digital engagement, in-store activations, and the artist’s endorsement to create an experience that goes beyond the typical drive-thru visit.